In 2020, News

August 7, 2020

CITIZEN L announces three models featuring ethical materials;
Piñatex®, ECOPET®, and lab-grown diamond for the first time

Scheduled for release September 2020

CITIZEN is pleased to announce three new models for CITIZEN L, the brand committed to advancing environmental and human rights initiatives, will be released in September 2020. The new series, expressing the shimmering beauty of planet Earth, will feature ethical materials such as Piñatex®, ECOPET®, and lab-grown diamond for the first time for CITIZEN.
*Price and release date are to be determined.

CITIZEN L —CITIZEN’s preeminent women’s watch brand renowned for fine jewelry-like elegance and beauty — has pursued approaches that incorporate sustainably produced and environmentally friendlier processes and materials in the lineup since 2016. These include ethically obtained materials and commitments* to people and society worldwide, as well as the introduction of Eco-Drive*1 power source that uses light to power watches and does not require battery replacement.
*Ethical commitment: See reference material at bottom

This new series in the CITIZEN L AMBILUNA*2 collection embodies the brand’s state of mind regarding sustainability and the future. The creative inspirations evolve from “Earth, Water, Fire, and Air” and the natural wonders that motivate our direction for the future. This inspiration comes from Greek philosopher Empedocles who named the elements the four “roots” from which all matter derives.

The new watch models incorporate lab-grown diamonds on the dial for the first time and uses Piñatex® materials made from recycled pineapple leaves for the band construction. What’s more, CITIZEN also introduces ECOPET® (polyester fiber) which utilizes recycled polyester fibers. The new material enhances the texture as well as comfort.

The case construction comprises CITIZEN’s unique material Super TitaniumTM*3, which is lightweight, gentle on skin and highly resistant to scratches. The case design is asymmetrical with lugs at the 12 o’clock and 6 o’clock positions. This unique design permits the watch to be easier to wear and prevents the face position from being displaced when worn.

CITIZEN L will continue to make endeavors toward newer sustainable manufacturing that emphasizes the importance to the environment, our global society, and people the world over.

[Product Feature]

A sustainably produced watch that exemplifies the beauty of Earth
Three models of the signature AMBILUNA lineup embody CITIZEN L’s commitment toward sustainable production. Inspired by “Earth, Water, Fire, and Air” elements these awe-inspiring designs showcase the natural beauty of the Earth by featuring materials that represent the appearance of the individual elements. A model inspired by “Water” will be announced in 2021.

Inspired by Earth

Imagined by the boldness, yet gentleness of the Earth which nurtures all life. The dial has an earthy brown gradation with bold lamé to express fresh rejuvenation of the land after rainfall. Lab-grown diamonds are placed at 12 o’clock. The strap uses Piñatex®- a sustainably produced material made from pineapple leaf. Even the texture of the fibers is carefully preserved, further expressing the intricacies of our Earth.

Inspired by Fire

The ethereal atmosphere of the sky is expressed by imagining a provocative sunrise as a color dye which splashes the sky with moments of color gradation and subtle shadows of mother of pearl on the white dial. A lab-grown diamond is positioned at 12 o’clock. The band uses ECOPET® — a sustainably produced material made from recycled plastic bottles.

Inspired by Air

Inspired by the rejuvenating breath of life-giving air, this model conveys the impression of transparent freshness. The dial changes color from blue to beige depending on the viewing angle, creating an organic-like atmosphere. A lab-grown diamond is positioned at 12 o’clock.
The band uses ECOPET® — a sustainably produced material made from recycled plastic bottles.

CITIZEN L uses environmentally friendly and sustainable materials for the first time

To conserve the beauty of the Earth now and for the future, CITIZEN adopts materials that have low impact on the environment.

– Uses lab-grown diamond on the dial
For the first time, CITIZEN utilizes a single lab-grown diamond that has low impact on the environment, at the 12 o’clock position.

Lab-grown diamond
Lab-grown diamonds have the same the chemical composition, hardness and brightness of naturally occurring diamonds. The advantages of lab-grown diamonds, however, are considerations to the environment, safety and labor practices in mining for them, and the peace of mind knowing these diamonds are lab-grown. CITIZEN L lab-grown diamonds are supplied by Swarovski, which is RJC (Responsible Jewelry Council) certified.

– Sustainable materials Piñatex® and ECOPET® are used in the band construction

*Adopted model: EG7072-19X
Often called “pineapple leather” Piñatex® is an alternative material to animal skin leather products, made entirely of discarded pineapple leaves and extracted fibers.
In addition, the by-product extracted from the fiber is used as a natural fertilizer and bio-fuel because of its rich nutrient content, and leaves no waste.

*Adopted model: EG7070-14A、EG7073-16Y
Recovered PET bottles are melted and recycled using material Recycling technology. The process reduces CO2 emissions as compared to petroleum as a raw material. The finished material characteristics are soft and resilient.

The use of Super Titanium™ – Asymmetrical case design for easy wear

The case is made from CITIZEN’s proprietary titanium material Super TitaniumTM, which is lightweight, skin-friendly, and scratch-resistant. In order to maintain the face position from natural wear and keep it from shifting to the 12 o’clock position, the lug at the 12 o’clock is longer than the 6 o’clock (the part that connects the case and the band), while maintaining a smooth curve on the wearer’s wrist.

Light-powered “Eco-Drive” equipped
All CITIZEN L models feature Eco-Drive — a CITIZEN proprietary light-powered technology that converts solar and room light into electrical energy to power watches.
CITIZEN’s Eco-Drive can power watches for at least 6 months with a full charge and from power stored in a secondary battery, without the need to replace the batteries. This further reduces waste of battery disposal.

[Product specifications]

Brand product name CITIZEN L Ambilna
Model EG7072-19X EG7073-16Y EG7070-14A
Launch(Projected) September 2020
Price(projected) USD 490.00 USD 490.00 USD 490.00
Case (color) Super TitaniumTM
Duratect*4 Sakura Pink*5
(Pale pink color)
Super TitaniumTM
Duratect Sakura Pink
(Pale pink color)
Super TitaniumTM
Duratect Platinum
(Light silver color)
Band (color) Synthetic leather (Piñatex®) /dark brown Synthetic leather (ECOPET®) /beige Synthetic leather(ECOPET®) /white gray
Glass Spherical sapphire glass Spherical sapphire glass Spherical sapphire glass
Dial color Brown
1 diamond (lab-grown diamond)
Pink beige (Mother of pearl)
1 diamond (lab-grown diamond)
Beige blue
1 diamond (lab-grown diamond)
Case diameter/thickness 31.00 mm / 6.0mm (design specification only)
CO2 emission 8.3kg 8.3kg 8.3kg
Specification Cal.G620 / Accuracy ±15 seconds / Eco-Drive running for 8 months on full charge / W.R. 5 BAR Cal.G620 / Accuracy ±15 seconds / Eco-Drive running for 8 months on full charge / W.R. 5 BAR Cal.G620 / Accuracy ±15 seconds / Eco-Drive running for 8 months on full charge / W.R. 5 BAR

Search now
Generic filters
Exact matches only