In 2023, News

March 15, 2023

Light-powered Eco-Drive models with a new movement – 365 days of running time powered by clean energy
New Eco-Drive 365 models with innovative new designs

In an era of environmental change and diversifying values, CITIZEN Watch aims to offer an even more enjoyable experience of time to even more people around the world. As part of these efforts, CITIZEN has developed the new Caliber E365 Eco-Drive*1 movement (Cal. E365) featuring a running time of 365 days on a full charge. These three new Eco-Drive 365 models offer fresh, new interpretations of designs from the CITIZEN Design Archive along with the new Cal. E365 movement. All three models, including a limited-edition model, will be released in Fall/Winter 2023 as part of CITIZEN’s Global Collection.

* Price and launch date may be subject to change.

CITIZEN Eco-Drive 365/BN1015-52E

Eco-Drive watches for everyone, everywhere
The light of the sun shines down equally on everyone, no matter where we are in the world. This light is freely available to all and powers all of CITIZEN’s Eco-Drive watches, perfectly encapsulating CITIZEN’s corporate philosophy of “Loved by citizens, working for citizens.”

In the early 1970s, the world was in the midst of an energy crisis, and the engineers at CITIZEN looked to sunlight as an innovative, non-polluting clean energy source. This was the genesis of Eco-Drive, grounded in CITIZEN’s determination to provide the world with environmentally-friendly watches that do not need regular battery replacement. The world’s first light-powered analog watch was launched in 1976. Since the launch of this groundbreaking model, CITIZEN has continued to pioneer light-powered watch technologies, advancing them to the point where even small amounts of light can be converted into electricity to power Eco-Drive watches. CITIZEN has also worked to enhance the functionality and aesthetic appeal of each subsequent Eco-Drive model, and Eco-Drive watches are now worn by people in 140 countries and regions around the world.

Our world is changing rapidly as we face a range of environmental issues including climate change and natural disasters, and our values and ways of thinking are becoming more diverse. CITIZEN is adding these new Eco-Drive 365 models to its global line-up to emphasize the appeal of Eco-Drive watches powered by clean energy to everyone who wants to build a brighter future.

Uniquely beautiful, innovative new designs
The Cal. E365 movement inside these Eco-Drive 365 models further enhances the advantages of CITIZEN’s proprietary Eco-Drive – low power consumption and long running times – allowing each watch to run for 365 days on a full charge. The movement maintains the standard 27 mm diameter with even higher power generation efficiency. The pulses used to move the hands have also been refined to allow new and exciting design possibilities.

The designs of the watches are inspired by a quartz watch model with an eye-catching original design launched by CITIZEN in 1973. This iconic design from half a century ago was carefully studied, adapted, and given a fresh, new interpretation. The iconic lines of the new case utilize CITIZEN’s stainless steel processing and polishing know-how. The dial, used to generate power for the watch, has also been updated using the latest manufacturing techniques. The limited-edition model features lab-grown rubies*2, echoing back to the indices of the original 1973 design. The leather strap is produced by an LWG-certified*3 tanner. After 50 years, CITIZEN’s iconic 1973 quartz model has been reborn as an Eco-Drive watch, reflecting new potential and evolutionary possibilities for watches in a new era.

Regular Models
The BN1015-52E offers a modern, streamlined look with an all-black color scheme, and the BN1014-55E features the distinctive silver tones of stainless steel.

The stainless steel case of these distinctive models combines clean, straight lines and flat surfaces with ridgelines at 12 and 6 o’clock that integrate smoothly with the lines of the bracelet.

The latest manufacturing techniques were used to create the sparkling dial that generates power for the watch. Four types of glittering accents with different colors and sizes were combined to create a surface inspired by an endless starry sky and the innate beauty of our planet. The metal indices are located on the outer ring rather than the dial to give the dial surface a sense of depth and breadth. The vertical lines on the case are accented by the stylish facets on each side and the sleek brass hands.

Brand CITIZEN Eco-Drive 365
Model BN1015-52E BN1014-55E
Launch Autumn/Winter 2023 (scheduled)
Price (Projected) USD530 USD480
Case / Band Stainless steel (Black ion-plated) Stainless steel (Partial black ion-plated) / Stainless steel
Glass Sapphire glass with anti-reflective coating
Case diameter / thickness 42.5mm /11.1 mm (design specification only)
Specifications Cal.E365 / Accuracy of ±15 seconds per month / Eco-Drive runs for one year on full charge / W.R. 10 BAR

Limited-edition Model
The visually appealing ridges of the unique case, the ruby red indices on the eye-catching dial, and the leather strap hark back to the distinctive look of the CITIZEN Quartz EFA, released in 1973. The indices are accented by four CRESCENT VERT*4 lab-grown rubies. Each gemstone has superior purity and transparency and a vivid red color with a slightly purplish hue shared by the finest natural rubies. The strap uses LWG-certified leather.

After 50 years, CITIZEN’s iconic 1973 quartz model has been reborn as an Eco-Drive watch, reflecting new potential and evolutionary possibilities for watches in a new era.

Brand CITIZEN Eco-Drive 365
Model BN1010-05E
Launch Autumn/Winter 2023 (scheduled)
Price (Projected) USD875
Limited quantity 1200 (Worldwide)
Case Stainless steel
Band Calf Leather (LWG-certified)
Glass Sapphire glass with anti-reflective coating
Case diameter / thickness 42.5mm /11.1 mm (design specification only)
Specifications Cal.E365 / Accuracy of ±15 seconds per month / Eco-Drive runs for one year on full charge / W.R. 10 BAR

*1 Eco-Drive is CITIZEN’s proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries. Certified as an Eco Mark product for the first time in the watch industry.
*2 Lab-grown rubies: 100% lab-grown rubies that have the same hardness and sparkle as rubies mined from the earth. Lab-grown rubies are ethical products created in adherence with the highest level of environmental, safety, and labor standards.
*3 LWG: The Leather Working Group, a global organization comprised of leather brands, tanners, and chemical companies. The LWG assesses the environmental impact and safety of leather production processes, and certifies tanners that meet its rigorous auditing standards. CITIZEN supports the activities of the Leather Working Group as an LWG member company.
*4 CRESCENT VERT gemstones are synthetic gemstones developed using KYOCERA’s proprietary technologies, made by carefully recrystallizing the same materials that make up natural gemstones. This process gives them the same crystal grain structure as naturally occurring gemstones. CRESCENT VERT rubies are approximately equivalent to the highest quality natural rubies mined in Myanmar, with superior purity and clarity, and the same captivating crimson color as natural gemstones.

CITIZEN WATCH is a true manufacture d’horlogerie with the capabilities to carry out the entire watch manufacturing process in-house, from creating a watch’s individual components to its final assembly. The company operates in more than 140 countries around the world. Since its founding in 1918, CITIZEN has held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology.

*Eco-Drive is a registered trademark or trademark of Citizen Watch Co., Ltd.
*CRESCENT VERT is a registered trademark or trademark of KYOCERA Corporation.
*The final design and specifications are subject to change without notice.
*The availability, specifications, and related information, such as the product code for the models featured in this site, may vary by markets. If you would like to know more details, including the availability of these products in your area, please select your local website from our global site.

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